I thought this might entertain the girls for 30 minutes at most, but we ended up playing with it for nearly an hour and a half, and even then I had to force them to put it away because I needed to clean up to make lunch.
We played "restaurant", and two of us would order food while the other would make the food with the dough. It looks pretty tidy here, but believe me, after all was said and done, the table was covered with it, it was all over the chairs, and under the table all over the floor.
Loving this time with my girls!